About Us

How can Seniors support Young Adults with fewer opportunities in developing language, communication and entrepreneurial skills?

By tapping into an ancient power and still very present and crucial art-form, or human trait. This power has been perfected by people for tens of thousands of years. This Project redefines, reconfigures, returns Our Elders back to their rightful, insightful position within our communities. Our Elders, our Older People and Seniors will share their knowledge, their wisdom with Younger People using crafted, workshopped Storytelling Techniques. We all tap into the Power of Storytelling, together.

ALADDIN is a project conceived, designed and created by :-

Elan Interculturel (FR), Képes Alapítvány (HU), DEMÀ (CAT), Storytelling Centre (NL) and Superact (UK)

ALADDIN is an Erasmus + project, financed by the European Commission


join the magic

Curtains Close on Aladdin

Once Upon a Time, the Final Conference for Aladdin and the Intergenerational Lamp was a long long way away. Way off in the end of June 2017, in Amsterdam. And then, it was gone!

That’s how i thought when i was asked to take on this amazing Erasmus+ funded Intergenerational Storytelling project. The week started, shortly after arriving in Amsterdam, by being met by my storytelling brother, lovely Arjen Barel. Arjen founded and is Director of, the Storytelling Centre in Amsterdam. He is a Dramaturg and breathes and eats storytelling, both Theatrical Storytelling and Applied Storytelling. People can’t believe that we have known each other for only one and a half years. We finish off each other’s sentences. He looks SO much taller when he is not on Skype.

All five partners, from Élan in Paris, Képes in Budapest, DEMÀ in Barcelona, the Storytelling Centre in Amsterdam and, of course, Superact down in the West Country, are gathered for the meeting on Monday 26th June. You might be excused for thinking that we don’t take things seriously… When together, we behave like old friends! That is how I feel actually. Even when serious topics and events are being discussed, there is a light air of banter which gives rise to a cool creativity from the heart. I love these people. They have become my friends.

Read more from Superact’s blog about the Final Conference here…



Ali Smith

Chief Genie


Stu Packer

Project Genie


Daisy Corbin O’Grady

International Genie

cropped personal stories
the importance of listening picture
group shot aladdin

ALADDIN is an Erasmus + project, financed by the European Commission